Essential Knowledge
Much like our own democratic voting system the Internet works in a similar fashion. The votes in this case are inbound links or backlinks. By increasing the number of inbound links to your site by using specific keywords we improve your search engine rankings. To the search engines you simply become more important for your keywords. This system can be tested by going to Google and typing in “Click Here”. You will see that Adobe Acrobat comes up #1. The reason for this is not because Acrobat is important for a product called Click Here but because they have the most inbound links that say “Click Here”.